The fascinating world of advertising is one of the most creative industry present today. Of course, it attracts many creative minds - people who believe they can think out-of-the-box and use their creativity to design concepts that create history.
We have seen that many people pursuing jobs in very different sectors are willing to leave their current job and spend their careers in search of work more creatively satisfying. This search for satisfaction usually ends by joining an advertising course.
If you are someone who wants to enter the field of advertising, it is important for you to understand that a career in advertising can be both rewarding and extremely difficult. Beyond the uncertain hours of work, this sector is very competitive and only the fittest can survive in it. Thus, making an advertising course very essential for any aspiring copywriter or art director.
Advertising comes along with great creativity. It is indeed a very interesting course where the creative juices are allowed to flow unhindered. Our Advertising course unfolds the great potential within you, and familiarizes you with copywriting,storyboards, copyediting, and other advertising basics. While copywriting is the process of writing the words to promote a product, storyboarding provides a visual representation of advertising flow. Advertising naturally attracts many students and is quite a hit among the young generation when it comes to choosing a viable career path.
Advertising as a profession is a broad term that includes many professions. There are wide range of areas in which different ad jobs are spread. Career opportunities are numerous in advertising agencies. Similarly, job opportunities are endless in advertising agencies, media, public relations, production houses, television production, etc. After completing your advertising diploma course can find a job as a copywriter, Art Director, Visualizer, Creative Director ,Account Executive , Account Manager, or as an account planner in advertising agencies. Advertising professionals can also find employment in the media, including print, radio, television, exhibitions or any media that can be used to carry an ad message. An advertising course can help you work as part / full-time freelancer in different media’s. Many practitioners in advertising agencies shift to launch their own business as you do not require much capital to start an advertising agency.
Advertising course we offer is all about the advertiser, advertising agencies and media. Advertising and media are highly dependent on each other and in other words, they are inseparable. There is indeed a complex relationship between advertising agencies, media owners and users of media, that is to say readers, listeners and viewers. This must be carefully studied and understood. Advertising Agencies in the modern era to do much more than just advertising for their clients. They must create and implement campaigns in a wide range of communication disciplines such as public relations and market research, etc.
To enter and sustain in an Ad agency you need talent and attitude: the pure pleasure of creating a winning project, the challenges of influencing the masses, the excitement of delivering to tight deadlines, pride and pleasure to partner with Professional first class and the heady feeling that comes with the success of the campaign ...All these measures will make the advertising profession exciting addition to training, is the ability to register and your creativity that counts.
An ideal Advertising person must be:
* Well read and informed.
* having good knowledge of the language.
* aware of a social and cultural environment.
* Hard - working, stress resistant and able to handle work pressure and deadlines.
* Good at conceptualizing, thinking off beat and at identifying areas that are nobody else has noticed.
* Expert at interacting with people because a part of his job is to handle people from clients to people in other departments of an ad agency.
At CRAFT our advertising course focuses on carving you into that ideal advertising person described above. We offer advertising diploma course designed to create Industry-Ready Professionals. Our course in advertising will have advertising classes which will cover these topics in depth:
Advertising: An overview
Mass Communication: Theory and Research
Classics & Advertising Advertising Agencies.
Modern and Modern Advertising Advertising Agencies
Advertising models and strategies
The Art of oral, written and visual
Elements of Press, Radio, Television and Internet Advertising
Advertising and Public Relations
Public service ads
Still Photography for advertising
The art and craft of writing for newspapers and magazines base paper
Still Photography: Theory and Practice
The Art of Radio Advertising
Sound Studio: Theory and Practice
The art and craft of television advertising
Television Camera & Lighting Techniques: Theory and Practice
Video Editing: Theory and Practice
Television 2D/3D graphics and animation: Theory and Practice
Comprehensive tutorials on the production of advertising material for newspapers and magazines
The exercises in the production of Public Radio
The exercises in the production of television advertising
The exercises in the production of advertisements for the Internet
The exercises in the production of Public Service Ads
If you think you have what it takes to excel in the field of advertising, here are some things that you should keep in mind if you want to build a career in advertising. Even if you have the slightest of interest in advertising irrespective of the graduation course you join, you must do Internship in advertising agencies. So, if in the long run you decide to make a shift to advertising -It’s easier.
As an intern, you will have the opportunity to discover what goes on an advertising first hand. This should help to understand how the different departments in an agency working in tandem with each other to create a ground breaking advertising concepts. You must have a brilliant portfolio which will help you at entry level in an advertising industry. Usually it’s the portfolios that are looked at when it comes to taking up advertising as a career. Thus, you need to create your portfolio under a proper guidance of either a professional or an institute.
Usually joining a course in advertising gives a big push to your portfolio and helps you enter the field with ease. After doing Advertising diploma course at Craft you are sure to have an amazing portfolio which would easily get you a job in the industry. Other than making a portfolio we also focus on improving ideation / conceptualization so that you perform equally well in the industry. We offer a unique course in advertising which not only gives you a diploma but also actual knowledge which supports while you work.
We have compiled a list of good educational institutions offering Event management, PR and advertising courses in India:
* Mudra Institute of Communications, Ahmedabad.
* CRAFT - Center for Research in Art of Film and Television, New Delhi
* Indian Institute of Mass Communication, New Delhi.
* Xavier Institute of Communication, Mumbai.
* Narsee Monjee Institute of Management Studies, Mumbai.
* BHAVANS College of Communications and Management, Calcutta.
Though there are only a few course in advertising that are specifically targeted at Advertising and Communications Management. Given below is the list of colleges that offer ad specialization in advertising diploma courses.
* MICA, Ahmedabad - 380 058
* NMIMS, Mumbai - 400 056
* Symbiosis Institute of Business Management, Senapati Bapat Road, Pune - 411 004
There are a lot of people who feel the need for "creativity and self expression”, and thus, consider shifting to advertising field. However, we would recommend that those of you who always wanted a career in advertising should start planning their career as soon as possible. You can take up an advertising course after 12th, as it can help you get a good start. If you decide to get into advertising diploma after graduation then you can join a postgraduate course in advertising offered by various colleges.
Eligibility for most advertising courses is graduate degree in any discipline with a minimum of 50 percentage. Admission to most courses is based on an entrance examination and/or an interview. Some schools also offer degree programs in advertising, they need students who have cleared class XII. There are also specialized courses in advertising / mass communication at diploma and graduate level for which basic qualification is graduation. In addition, there are also certificate courses for which 10+2 is sufficient.
You can find a huge number of institutes offering course in advertising in India. So if you plan to explore your creative juices by investing in any of the advertising courses, it makes sense to be picky and learn advertising from the best course available in the market. If you are really keen to learn advertising and want to know more about the advertising course at craft call us at: 01132416868, 01132916868 or email your queries at: naresh.sharma@log2craft.org
Corporate Event
***********************
Music Concert Event
*****************************
Fashion Show Event
*****************************
Wedding Planner Event
*********************************
Public Relations
**********************
