Overview of the Diploma in Advertising
Diploma in Advertising is specifically concerned with the promotion of products and services and all students will gain knowledge and understanding of the design, marketing and promotional design strategies those will be used to convince an audience to become a consumer. Students will be expected to use their design skills together with their understanding of business and marketing objectives in order to achieve successful advertising campaigns.
Basically Diploma programs are for those who are already working in business, foodservice, or agencies an opportunity to broaden and deepen their skills. Diploma in Advertising helps in learning the basic skills needed to change perspective in careers. These programs do not include general education classes. Diploma in advertising are intended for students who have graduated from high school at least two years before the date of application. This policy varies at the branch campuses
Diploma in advertising courses is a basic introduction to advertising, its history, limitation, and potential. Students examine the role of advertising with different methods of communication, as well as the advertising spiral, objectives, advertising copy, and federal regulations. Diploma in advertising helps to analyze media choices and strategies, research, target audiences and creating campaigns. Course also helps the student to recognize emerging trends and capitalize on them.
The diploma in advertising is designed to equip the students with professional expertise in Advertising. The program integrates theory and practical assignments to provide a range of professional skills to meet the changing needs of the Advertising and Design Industry. The program emphasizes on Design, Creative thinking, Advertising, Communication Media, Drawing techniques and Digital Media.
The student will acquire skills to develop a campaign for a product which includes market research, trends, product benefits, alternative creative strategies, brand positioning, corporate identity, packaging, interactive and web design. On completion of the Diploma in Advertising the student will be qualified to pursue a career in Advertising Agencies, Web and Interactive Multimedia industry, Design Studios and other Media Industry.