Public Relations Course in Delhi
FAQ - PR
1. When was the PR course introduced at craft?
The course in PR was introduced 4 years back in July 2006.
2. Who are the faculty who teach in public relations classes?
All of our faculty members are academically qualified with excellent industry experience. We also have many visiting faculty members who are also currently working with MNC’s as public relations professionals.
3. How many courses in pr does craft offer?
CRAFT offers a range of specific courses catering to the media, advertising and public relations industry. We offer PR, Advertising and Event Management courses for graduates and post graduates who want to study pr. We have a diploma in pr, advertising and event management course for graduates and PG Diploma in PR, advertising and event management for post graduates. We also have distant learning public relations programs offered by craft.
4. How many students do you have in public relations class?
We have only 10 seats for students interested in the public relations program. We don’t believe in teaching masses, our aim is to teach that small group of students and make sure they master public relations theory as well as practical.
5. Does it make a difference if I choose a course which provides a pr diploma instead of a pr degree?
It is not essential to have a degree or diploma in public relations while you enter the field but a pr certification can double your rate of career growth. PR degrees or public relations certificate course can only polish you and be an entry ticket to the industry.
6. Is it compulsory to have a public relations certification to get a job?
If you have a degree in public relations or diploma in public relations, your rate of career growth will be much higher than any other person. So if a public relations certificate can be a key to a better and faster career growth why wouldn’t someone study public relations course.
7. What are the instructors' qualifications / industry experience?
All of our public relations teachers are academically qualified with excellent industry experience. Many are Visiting faculty who are also currently working as public relations experts in MNC’s.
8. Which are the best pr schools or public relations universities in India?
Five Best institutes offering Public Relations communication courses in India / PR courses in India. (also includes graduate school public relations)
1. CRAFT: center for research in art of film and television. DEPARTMENT OF PR/ ADVT/ EVENT MANGEMENT: 272, 1st floor, Naharpur car market, sec-7, rohini. New delhi;110085. Tel:32416868.32916868. One year diploma course 6th batch. In jan 2009./ July 2009. Twice in a year. For more details visit: http://www.log2craft.org.
2. Indian Institute of Mass Communication (IIMC), New Delhi. One year post graduate diploma in Advertising and PR – started in 1981. For more details visit: http://www.iimc.nic.in/training-pg-journalism-ad-pr-syllabus.html
3. Symbiosis Institute of Mass Communication (SIMC) Pune. Two-year full time post graduate diploma in Communication Management with option of specialization in the final year. For more details visit: http://www.simc.edu/
4. Makhanlal Chaturvedi National University of Journalism, Bhopal. MA in Advertising and Public Relations (MAAPR). For more details visit: http://www.mcu.ac.in/
These list of best media institutes offering Public Relations education in Mumbai ,along with their Eligibility criteria and course duration is also mentioned below.
1. Colleges in Mumbai offering Diploma in Public Relations course. University of Mumbai, M.G.Road, Fort, Mumbai - 400032 Maharashtra Class XII 1 year
2.PG Diploma in Public Relations course from University of Bombay, M.G. Road, Fort, Mumbai - 400032 Maharashtra Graduation 2 years
3.PG Diploma in Public Relations course: College of Management, Mumbai Maharashtra Graduation 1 year
4.PG Diploma in Public Relations course offered by : College of Communication and Management, Mumbai - 400007 Maharashtra Graduation 1 year
5.PG Diploma in Public Relations .Narsee Monjee Institute of media Management Studies, V.L Mehta Road, Vile Parle, Mumbai Maharashtra. Graduation 1 year
About CRAFT Institute:
Certificate Course in Public Relations advertising and Event Management/Marketing and Communication/Communication Skills
Delhi School of Communication
New Delhi - 110049
9.Do you have employers I can contact to ask about the quality of the graduates from this school/program?
Craft is a public relations diploma course,so we do communicate formally with employers for placement and other assistance.However b’coz of our public relations masters diploma, we have excellent relationships with employers in the province who readily accept our students for job opportunities and who donate time to the program in the form of guest lectureships and participation in events.
For more details call us at: 01132416868, 01132916868 or email your queries at: naresh.sharma@log2craft.org
10. Do I need to do an internship to get my public relations certificates?
Internship is essential to complete your education in public relations for media relations courses offered at Craft. At this public relation school we provide our students with public relations certificates only after they do internship or public relations training. If you join craft, we can promise you internship offers, but its upto you to convert it in a job offer.
11. If I complete my higher education pr from your ad college what type of internship assistance will Craft provide?
Unlike any other public relation degree college or public relations university, we can promise you an internship offers, but its upto you to convert it into a job offer.
12. What type of job placement assistance is there after graduation?
Informally, we do assist students by providing job leads, workshops on portfolio development, resumes, etc. Formally like other public relations colleges we have a formal job placement assistance for the PR certificate Program but we can promise you an internship to students who are willing to work hard
13. Is one year public relations course good enough/ sufficient to learn public relations.?
We as a pr school believe that 6 months to 1 year pr course is enough time to make a student into a public relations expert.
14. what are the basic functions of professional public relations officer?
The role is very diverse and will depend on organization and the sector. The tasks imply typically:
* planning, developing and putting pursuant to the strategies of P.R.
* communicating with the colleagues and the principal spokespeople
* communicating with and investigations of answer of the media, individuals and other organizations, often by telephone or email
* doing research and writing press releases for distribution to the media concerned;
* assembling and analyzing the press coverage
* writing and edition of the internal stores, the case studies, the speeches, the articles and the annual reports
* preparing and directing the production of publicity brochures, direct mail leaflets, promotional video programs, photographs, films and multi-media programmes
* occasions of design and coordinates of photograph
* events organization including press conferences, the exposures, and press excursions.
* maintaining and updating information on the organization's website
* sourcing and managing speaking and sponsorship opportunities.
* commissioning market research
* stimulating relations of the community by events which initiates and motivates the public participation
* managing the pr aspect in case of a potential crisis situation.
15. What are the different keywords people usually search on google to find online public relation courses?
some keywords people commonly use -
pr course, pr courses, public relation course,public relations course, public relation program, pr study, pr part time course,
16. How well recognized is CRAFT and its courses among other public relation colleges?
We have been teaching courses in public relations since our foundation in 2006. Our courses are well established and geared specifically to PR industry needs. Our students are working in organizations like CNBC- Network 18, Aaj Tak, Sports 7-Dubai, VIBGYOR, etc.
Craft has experts in public relations and journalism, who advise on all of our courses. In addition, each of our tutors and lecturers contributes recommendations and suggestions on an ongoing basis.
17. Does having public relations qualifications matter in the industry?
Although public relation degrees and diploma’s are not MUST to become a public relations officer, but they have proven to be an advantage especially in the competitive job scenarios. Most companies do take on young graduates in subjects like psychology, economics, marketing, sociology etc. and a course in public relations certainly does improve chances of being selected as well as gaining more knowledge about the career. Experience is another binding factor that ensures success. Most of the public relation colleges offer post-graduate courses and the eligibility rules are such - Bachelor of Arts in any discipline, but preferably the social sciences, liberal arts and humanities. The course generally lasts for about a year and admission is based on merit (in most cases). Some of the topics covered during training are communication, marketing, advertising, research methods, media techniques, media planning, script writing and editing, news editing, partial mass media etc. The course also includes practical training (one month) where the students are given the chance to learn in a public sector organization, advertising agency or something similar.
We believe completing public relations studies i.e. public relations masters degree or pr diploma course can give you a upper hand in the industry. Any degree in pr even public relations online degree is as good as a pr certificate course as all it does is becomes a entry point.We don’t offer a public relations degree but staying for so long in the industry we have realized that in pr industry its is your knowledge that matters in the long run, not your degree.
18. What type of people study public relations?
The PR Certificate course is perfect for someone who is working in a small organization, who sees the potential PR opportunities for the company, and wants to enhance their role within the firm by adding PR to their brief. It is also suitable for those working in a related area - customer service, human resources, marketing, advertising etc. - who want to develop a better understanding of what public relations is all about. The public relations training course is also suitable for anyone contemplating a post-graduate course of study, but who is unsure about what exactly the discipline involves.
19. What kind of pr career options will i have if i join any of the public relations courses.
At craft we provide a a broad based educational experience for pr courses, keeping in mind all the aspects of public relations and corporate communications. In PR field, career opportunities are endless, but to start with please find some basic PR designations below:
public relations photography
company public relation
tv public relations
legal public relations
radio public relations
public relations blog
restaurant public relations
boutique public relations
broadcast public relations
beauty public relations
food public relations
it public relations
internet public relations
medical public relations
schools public relations
public relations news
public relations college
public and media relations
school public relations
Hi Tech public relations
The above mentioned designations are usually from the sectors mentioned below:
• Corporate Sector - shows that there is more to a particular organization than merely making money; the activities and attitudes are portrayed as being beneficial and friendly towards the public.
• Government - deals with informing the public about the government's schemes and activities and showing the overall benefit of these projects to society at large
• Pressure Groups/Causes/Lobbies - This is possibly the most difficult area to work in, but the most fulfilling since it deals with particular groups of society or organizations that have been built with a cause to improve society in some way or the other. It is a relatively new area in India and demands dedication and extensive knowledge about the cause being fought for such as child labour, women's' issues, the environment, political ideology and so on. The work involves making the public aware of the issues through public programmes, fund-raising, charity shows, so that people are inspired to change and in-turn help convince the policy-makers.
• Products - involves creating a good image of the product before it is launched to ensure that consumers, retailers, distributors are enticed by it. This is where public relation campaigns and public relations seminars come into the picture.
• Public Personalities - This is probably the most glamorous of all the PR jobs since it deals with building and enhancing an image of well-known people such as politicians, sports people, musicians, actors/ actresses, writers etc.
• Public Sector - aims to show and prove to the policy-makers and common person that the public money is being spent in a worthwhile manner
• Schemes/ Projects - this involves informing the community being catered to or the organization's employees about new schemes to reduce their apprehension towards change, answer any queries and show the overall benefit of these projects
• Tourism/Hospitality Industry - quite an important field since the image projected will determine or influence people's attitudes.
20. How many hours of a day do pr classes take?
That varies by semester. You can count on about 12 hours a week in classes, labs or group work. Additional hours may be required outside of class time for projects.
21. How are the Public relation course admissions handled?
Like all other pr colleges we also take in students who have met our admission criteria, have met the deadlines for admission and have attended the orientation session. The applications sent by students are evaluated on the basis of academic track record, prior work experience in related field and willingness to learn a particular course. The completed applications are aligned according to the date of submission. If the application is not complete, then it is not considered.
22. What is the overview of public relations diploma course that Craft offers?
Our public relations courses are designed to enhance the communication skills which helps our student to easily blend in with the industry.
All private corporations, government and non-profit agencies depend on trained pr professionals to use communications strategy, tools and techniques to help build positive relationships between them and their public. Our public relations course focuses on perfecting our students in dealing with the pressures to perform, the ethics of disseminating information, the motivation needed, and the opportunity to shape the future world. the public relations program course content we offer ensures that our students are well versed with the use of public relations tools and techniques.
Our PR Course content essentially covers the learning and practicing the role of a professional public relations officer in any organization. Apart from covering the basics of any pr functions our pr course also covers other aspects of public relation training like advertising and event management. The public relations diploma course we offer, provides in-depth training to our students which prepares them thoroughly for the industry. Our course structure is given below:
* Introduction to PR and Media Relations
* Interpersonal Communication
* Communications in Organisations
* Communications in Action
* E-Publishing and Website Design
* Professional Practice 1 pathway: Digital Media Production or Language Pathway.
* PR and Contemporary Issues
* Marketing and Marketing Communications
* Corporate Identity and Design
* Advertising Creativity Analysis and Evaluation
* Management, Culture and Communications
* Research Proposals and Methods
* Professional Practice 2 pathway: Communication Practice or Language pathway, or Curriculum Plus.
* Dissertation
* Ethics, Issues and Crisis Management
* Work Placement
* Persuasive Communications
* PR Strategy, Campaign Planning and Evaluation
* Professional Practice 3 pathway: International Marketing and PR, Media Communication Project, Creative Influences in Management, Strategic Management Language Pathway.
23. What kind of Public Relation Training do I require to keep up to industry standards?
Public relations is a subject which appeals to a broad sweep of people. Usually, our students come from varied backgrounds. They could be students, teachers, civil servants, managers - in fact, just about anyone who wants to master public relations. pr studies just require basic public relations tool kit i.e. english speaking, people management skill and public contacts.
The CRAFT’s public relation courses are extremely comprehensive. Graduates are well trained in all aspects of public relations. Beyond this, all students are encouraged to join a professional association and participate in the professional workshops and events.
24. Are public relations classes instructor led or self paced? If both, what is the breakdown?
Most classes are led by public relations professionals who usually take up group exercises, case studies, presentations, etc. We also make sure each student takes out time for self study and is self motivated enough to gain knowledge from where ever he/she can find. Our permanent faculty and guest faculty usually stays back in the institute after classes to offer extra help to students or for after class discussion.
25. Are there prerequisites for entrance to the pr diploma program?
Because writing is a fundamental component of pr education, applicants must be well versed with it.
Applicants must also provide the following by the application deadline:
■ Resume
■ Contact information of PR professionals who the applicant has taken guidance about the career in public relations
■ A 500-word statement that details what was learned by talking to the professionals and why the applicant is interested in a career in public relations
Applicants who meet the selection criteria and who have gotten their applications in by the deadline date will be invited for Induction. After this session, the applicants will be admitted to the PR Diploma Program.
These criteria are required to ensure that the aspirations of applicants are realistic in light of the demands of the workplace and of the program. Applicants will be evaluated based on these criteria.
26. How many students are accepted in the PR Certificate Course and the average age?
CRAFT accepts 10 students on an average in the public relation course. The age can very significantly from early 20s to second career people in their 50s. The age range is a positive influence on class discussions and projects.
27. Do I need any special equipment while studying in public relation colleges?
You will need access to a computer to complete assignments and you will need high-speed Internet to receive official e-mails. Knowing that technology and public relations go hand in hand we recommend you to buy a laptop, but it is not a necessity as we have computer labs accessible to students at all times.
28. Approximately what is the ratio between post-graduate and high school graduate applicants?
The ratio of applicants between both these pr training courses vary from year to year. It usually has about 30% recent graduates from high school or college programs; 20% are those who have worked for a few years before deciding to return for education in pr, and 40% who already have degrees but who want more job-specific, hands-on training to prepare them for a career.
Final thought
The PR program is intensive but is also a lot of fun. Our courses offer limited seats so you get to know your classmates and instructors very well. The program we offer is well respected in the PR industry.
Don’t hesitate to contact us if you think we can be of any help to you.
For more details call us at: 01132416868, 01132916868 or email your queries at: naresh.sharma@log2craft.org